Lawrence Roycroft
UK & Nordics Sales Lead, Fluent Commerce
Quick commerce – q commerce – is all about speed and it is the next iteration of last mile delivery. With global ecommerce on pace to hit $4.2T this year, speed and convenience is all important for consumers – and for many, that means an immediate delivery.
The pandemic lockdowns that became the norm in 2020 changed the entire landscape of ecommerce fulfillment and only further accelerated the growth of quick commerce. This guide looks at the evolution of quick commerce, and how correct implementation of faster delivery can benefit consumers, brands, and even delivery partners.
$4.9 Trillion made in global ecommerce retail sales in 2021
27% of consumers abandoned a purchase during online shopping because delivery wasn’t fast enough
45% of consumers would pay more for greater convenience
One hour delivery used to be the food delivery model. But today, consumers across categories expect fast delivery of their online orders – even less than an hour. The benefits of implementing a delivery option in high demand is clear – but many traditional retailers struggle to build the operational efficiency to support the q-commerce business model and turn rapid delivery into a true competitive advantage
To successfully overcome the challenges of implementation, guarantee a positive customer experience and grow market share, brands should look to these best practices to easily adapt their online channels and brick and mortar stores for q commerce.
As the quick commerce trend gains momentum, now is the time to consider the implications for your organization.
